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Privacy Policy for JK Imaging Europe Ltd.’s Website(s)

1、 What is this Privacy Policy about?

  1. This Privacy Policy gives you an overview of how JK Imaging Europe Ltd processes your data. It applies to JK Imaging Europe Ltd Website(s) at and We at JK Imaging Europe Ltd take your privacy seriously, so we make sure your personal data are handled according to the European data protection law, specifically, General Data Protection Regulation (Regulation (EU) 2016/679). This Policy explains how we collect and process your personal data. This Policy will also inform you about your rights regarding those data. In principle, you can use without providing any personal data. However, if you wish to utilise services on this website, some processing of personal data may be necessary. In such cases, we will only do so within the framework of European data protection law, and we will make sure there’s a legal basis for the processing. Sometimes, we may ask for your consent for such processing, but you may revoke the consent at any time. We may, however, be unable to provide you with the desired services (at least not optimally). For example, you cannot have a package delivered without giving a delivery address.

2、What Data Do We Process?

  1. JK Imaging Europe Ltd offers you a wide range of services, which you can also use in various ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, different data from different sources may come into play. Much of the data we process is provided by you when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive technical device and access data which is automatically collected when you interact with our services. For example, we collect information on countries from which you contacted us. We also collect further data using our data analyses (e.g. within the framework of market research studies and customer evaluations). We may also receive data on you from third parties, for example for credit rating agencies and payment service providers. When we talk about “your personal data”, we are referring to personal data. This includes all information which allows us to identify you straight away or by combining it with other information. Examples: Your name, your telephone number, order numbers or your email address. All information which cannot be used to identify you (even by combining it with other data) is classified as non-personal data. Non-personal data is also referred to as anonymous data. If we combine your personal data with anonymous data, all the data in this record counts as personal data. If we delete the personal data from a piece of information or a record on your person, the remaining data in this record no longer counts as personal data. This procedure is referred to as anonymisation.
  • 2.1 Profile data
  • Profile information is personal data which you share with us when registering for a customer account. Your profile data includes, for example:

    Your first and last names

    Your contact details

    Demographic information such as your gender, age and place of residence

  • 2.2 Contact details
  • f you contact us, we collect your data. Depending on how you contact us (e.g. by phone or by email), your contact details may include your name, postal addresses, telephone numbers, email addresses, user names and similar contact details

  • 2.3 Shopping data
  • If you order something from, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include the following information:

  • Name
  • Complete mailing address
  • Phone number, email address, credit card number in connection with purchasing from our online store, etc.
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer orders and/or registration
  • 2.4 Site Data
  • For purposes such as country based services, fraud prevention and website security, we also collect data on your device’s current location when you use our services. We achieve this by collect location data derived from your device’s IP address.

  • 2.5 Payment details
  • Your payment information (e.g. credit card details) provided when you make a purchase from our website is not received or stored by us. That information is processed securely and privately by the third party payment processors that we use. JK Imaging Europe Ltd will not access that information at any time. We may share your personal data with our payment processors, but only for the purpose of completing the relevant payment transaction. Such payment processors are banned from using your personal data, except to provide these necessary payment services to us, and they are required to maintain the confidentiality of your personal data and payment information.

  • 2.6 Sensitive data
  • We do not process any of your sensitive personal data, such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic data, or biometric data, without your explicit consent.


  1. This website is not intended for children who are under 16 years of age. No one under the age of 16 may provide any information to or on the website. If you are under 16, do not use or provide any information to us. If we determine that we have collected or received any information from any child under the age of 16, we will delete that information immediately. If either (1) a child under 16 has provided information to the website or (2) you believe that we might have any information from or about a child under the age of 16, please contact us at to provide additional information or to request the removal of the relevant information from our database.

4、For What Purpose do we use your data and what’s their legal basis?

As we have proclaimed in the beginning of this Privacy Policy, we only process your personal data when it is necessary and all process is within the framework of European data protection law. Below you will find the individual purposes and legal bases of these processing.

  • 4.1 Contract Fulfilment (performed by JK Imaging Europe Ltd. Located in the United Kingdom)
  • We process your personal data when it is necessary to fulfil contracts and to provide and execute further services requested by you. The purposes of the necessary data processing therefore depend on the purpose of the contract agreed with you (including our General Terms and Conditions and any service-specific terms and conditions or terms of use) or services requested by you. The most important purposes are:

  • To fulfil your online or offline orders, your quotation or catalogue requests or to provide you with any other related customer services.
  • To send administrative information to you, such as changes to our terms, conditions and policies.
  • Insofar as the purpose relates to the execution of a contract agreed with you or the provision of a service requested by you, the legal basis is Article 6 (1) b GDPR. Otherwise, the legal basis is Article 6 (1) f GDPR, where we may use your personal data for the above purposes if we deem it necessary to do so for our legitimate interests.

  • 4.2 Consent
  • We will ask for your consent to do the following processes of your data:

  • To sign you up and create an account on
  • We may send you Marketing communications that we believe may be of interest to you.
  • To personalise your experience of our services by presenting products and offers tailored to you.
  • Insofar as any processing requiring your consent, the legal basis is Article 6 (1) b GDPR, which is based on your consent. However, even if you agree to the processing mentioned above, you may still revoke your consent at any time.

  • 4.3 Legitimate Interest
  • Some processing of your data is based on legitimate interests for:

  • Fraud monitoring and prevention, identity checks, audits, adherence to local strategic export controls surrounding transfer of technical data, accountancy related filings or security alerts in connection with your ShopPixpro account.
  • Classification into various target and user groups within the framework of market research.
  • Findings on various target groups and their respective usage habits and shopping interests.
  • The production of findings on demography, interests, our users’ shopping and usage habits as well as the marketing on these findings within the framework of advertising services provided to third parties.
  • The early identification of trends in the areas of fashion and online shopping.
  • Findings as to how our services are used (usage analysis).
  • The marketing of the above findings within the framework of advertising services for advertising customers.
  • JK Imaging Europe Ltd.’s legitimate interest in data processing derives from the relevant purposes and is, unless otherwise indicated, of a competitive and economic nature.

    We process your data on the basis of balancing of interests to protect our legitimate interests. The processing of your data to prevent fraud occurs on the basis of Article 6 (1) f GDPR, based on our legitimate interest and that of other users in the identification and prevention of fraud and clarification of criminal offences. Otherwise, if processing for the purpose of fraud prevention is required by local legislation, the legal basis is Article 6(1) c GDPR. As for the processing with the purpose of market research, the relevant purposes and is of a competitive and economic nature.

5、Which data protection rights do you have?

    You have the right to ask us:

  1. for access to and a copy of your data (in a common machine readable format, to the extent it is required by applicable law) (Art. 15 GDPR)
  2. for a copy of the personal information you provided to us and to provide it to you or send to a third party in a commonly used, machine readable format (Art. 20 GDPR)
  3. to update or correct your personal data in order to make it accurate (Art. 16 GDPR)
  4. to delete your personal data from our records in certain circumstances Art. 17 GDPR)
  5. to restrict the processing of your personal data in certain circumstances (Art. 18 GDPR).
  6. And you may also:

  7. object to us processing your personal data in certain circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing - Art. 21 GDPR)
  8. withdraw your consent at any time, where we are using your personal data with your consent. This will not affect our use of your personal data prior to the withdrawal of your consent.
  9. You can exercise any of your rights; in particular withdraw your consent, by contacting us at We may need to verify your identity in order to fulfil your request. When addressing us, please always provide your name, address and/or email address as well as information about your request. Please note that fulfilling some of the above-mentioned request may depend on the occurrence of circumstances provided in applicable law, particularly in GDPR. When you have unresolved concerns, you also have the right to complain to a data protection authority, in particular data protection authority in the Member State of your habitual residence or place of work.

6、Who is my data forwarded to?

    JK Imaging Europe Ltd only forwards your data if this is allowed by European law. We work particularly closely with data hosting service providers for hosting our data. The hosting service providers may generally only process your data on our behalf under special conditions.

7、Data Transfer Outside of EEA.

    We may also transfer your personal data to our third party service providers, who may be located in a country or area outside the area of the European Economic Area (EEA).

    Whenever JK Imaging Europe Ltd. shares personal data originating in the EEA with a third party which may or may not be a JK Imaging Europe Ltd. entity outside the EEA, we will do so on the basis of EU standard contractual clauses or any other safeguards provided for in the GDPR.

    JK Imaging Europe Ltd. uses overseas facilities operated by our server provider to process or back up your personal information. Currently, our server provider Asia Optical Co. Inc. has data centres in Taiwan. Taiwan jurisdiction currently has not in place data protection laws which are substantially similar to that in EEA. You have understood that the risks under applicable data protection laws are different and we may transfer to and store your personal information at our overseas facilities. However, this does not change any of our commitments to safeguard your personal information in accordance with this Privacy Policy and we have safeguard such as EU standard contractual clauses to protect your privacy.

8、When will my data be deleted?

    We will store your personal data as long as it is necessary for the purposes named in this Privacy Policy, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.

9、How does JK Imaging Europe Ltd protect my data?

    We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organisational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorised persons.

10、Changes to this Data Protection Declaration and points of contact

    We may update these policies to reflect changes to the website and customer feedback. Please regularly review these policies to be informed of how we are protecting your personal data.

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